Privacy Policy
Last Updated: January 2026
100kmofpain.com ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at 100kmofpain.com (the "Site"), which focuses on providing information about the best UK sports betting sites.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit forms, subscribe to our newsletter, or contact us, we may collect your name, email address, and other details you provide.
- Technical Information: We automatically collect your IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies: We use cookies and similar tracking technologies to enhance your experience and track user behaviour across the Site.
- Usage Data: We collect information about how you interact with our content, links clicked, and time spent on pages.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our Site and services
- To conduct analytics and understand user behaviour and preferences
- To track affiliate referrals and commissions from partner gambling operators
- To send you newsletters, updates, and promotional content (with your consent)
- To comply with legal obligations and protect against fraud
- To personalise your experience and deliver relevant content
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Help us understand how visitors use our Site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Track referrals to partner casinos and sports betting operators to credit affiliate commissions.
- Marketing Cookies: Used for retargeting and advertising purposes.
You can control or opt-out of cookies through your browser settings. Please note that disabling certain cookies may affect Site functionality. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.
Third-Party Links
Our Site contains links to third-party gambling operators, casinos, and sports betting platforms. We are an affiliate website and earn commissions from referrals to these partners. We are not responsible for the privacy practices, terms, or content of third-party websites. We strongly encourage you to review the privacy policies and terms of service of any gambling operator before providing your personal information or depositing funds. Third-party operators operate independently and are subject to their own privacy policies and regulatory frameworks.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request that we correct inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your data, subject to certain exceptions.
- Right to Restrict Processing: You can request that we limit how we use your data.
- Right to Data Portability: You can request your data in a portable format.
- Right to Object: You can object to our processing of your data for marketing purposes.
- Right to Lodge a Complaint: You can file a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
If you are located in the United States, you may have rights under the California Consumer Privacy Act (CCPA). If you are located in other jurisdictions, you may have additional rights under local privacy laws.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Typically, we retain:
- Email addresses and newsletter subscriptions: Until you unsubscribe or request deletion
- Affiliate tracking data: As required for commission reconciliation (typically 90 days to 2 years, depending on partner agreements)
- Analytics data: In aggregated form indefinitely; individual user data is typically anonymised after 26 months
- Cookie data: As per cookie expiration settings or browser clearing
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: [email protected]
Website: 100kmofpain.com
We will respond to your request within 30 days or as required by applicable law.
Disclaimer: This website provides information about gambling and sports betting operators. We do not endorse gambling or encourage excessive betting. Please gamble responsibly and only with funds you can afford to lose. If you experience gambling-related problems, please contact GambleAware or the National Council for Problem Gambling.